‘The Place of the Gaels’ is a journey around the Highlands of Scotland, exploring the winter climbing culture and community that makes it so unique.
After an extensive rebrand and refinement of their strapline and messaging strategy, Rab selected Coldhouse to develop and produce a film that would communicate their new brand position and align with their target audience.
The concept was born from Coldhouse’s creative and commercial expertise, combining reportage documentary filmmaking experience with product photography and mountain skills, supported by our extensive network of industry professionals and friends. ‘The Place of the Gaels’ quickly became Rab’s flagship asset for their rebrand, and was released to critical acclaim, garnering 100,000 views in its first week online.
