We’ve been talking about doing this since January 2010. We were stood together on the sea ice in Arctic Greenland throwing around the idea of putting our combined skill set to good use. The wheels started turning early last year, and it’s been a long time coming but the moment has arrived. We’re super proud to announce our new venture, and with it the release of our new website.
We’ve got our roots deeply embedded in adventure sports, and we were hucking waterfalls and skiing steeps since before we’d started secondary school. The passion became an obsession, and the obsession quickly became a career. Luckily, the career became a lifestyle and for the last few years we’ve done nothing but document the sports we love. We have no intention of stopping any time soon, quite the opposite actually.
It’s an exciting time to be working in the adventure film and photo industry and it feels like everything has gone through a huge transition. With the tech at the level it’s at now we’re able to take cameras to places that were never possible before. We’re shooting world class athletes on world class equipment, and it feels like we’re now in the perfect position to shoot the films we want to shoot, in the way we want to shoot them.
We’ve sacrificed a lot to get to this point, and worked harder than we thought possible. Sleepless nights, endless flights, putting in the hours and giving nothing but the total commitment and dedication that is required to operate at the top of the game. We’ve no doubt that the road will be taxing and trying, but there’s nothing more we want in the world. Here’s to the future.
Matt Pycroft & Adrian Samarra
Nothing behind me, everything ahead of me, as is ever so on the road.